media - The morale behind Valentine's Day

Gone are the days when China's media would issue stern warnings against Western habits imported by the running dogs of capitalism. But the idea of just having fun is very far away in today's China Daily that still offers rather moralistic lessons in stead of information.
'Hyped love on Valentine's Day' says the headline and as the lengthy essay struggles with the 'imported holiday': "Beneath the surface of a brand-new imported holiday are the cross-currents of cultural fusion and the power of commercial interests. Love can be pure and simple, but celebrating love takes a whole mechanism of sociological evolution and the support of myriad businesses."
I wonder how many people finished the article.
In Taiwan the warnings have a more pragmatic character.