Wednesday, March 17, 2004

internet - Can you make money with weblogs?

I'm back in Shanghai and so most questions I get are rather basic again. First: most people do not blog for money, but because it is useful, fun and hardly an effort. But since you keep on asking.
Colleague Rebecca MacKinnon points at some very useful links on the issue.
One telling story is that of a congress man that invested US$ 2,000 to ask for donations to support his election camp: he got US$ 80,000 on his account. Ads on weblogs only became interesting in the past, say, year and the successful ones get up to US $ 5,000 per month, but "blogs have not hit the radar yet," says one PR-director.
Different companies like Adsense from Google and Blogads focus specially on weblogs. Blogads would only adopt weblogs that have over 1,000 visitors a day, says CEO Henry Copeland.
This weblog started about five weeks ago and passed last week the 100+ threshold and moves now daily between 100 and 200. It might take a few more months and some cooperation of the Chinese government and I can start thinking to organize a modest income from ads.

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