Media - 'Her World' launches in Shanghai

The Singaporean women's magazine 'Her World' launched in mainland edition today in Shanghai. The magazine is fortunately not as boring as the title first suggests, but getting into the Chinese market might be harder than a plug from the same Singaporean publisher suggests.
But the tone of the article suggest a misplaced optimism in the chances of "Singapore's oldest women's title". A long-standing tradition in Singapore might not be enough to convince readers in an already saturated market here in Shanghai.