marketing - China Mobile goes professional


China's largest mobile telecommunication company China Mobile is really becoming more professional. Earlier today I got a call it recognized right away as a sales call: those I always answer in Dutch, that saves everybody a lot of time. But half an hour later they called back in English and I was taken by surprise.
They announced a new 'plan', a word I have discovered in the US as an intelligent way to confuse customers about how much they are really paying for their mobile phone. China Mobile offered me a rather good deal, with only one problem: I had to stick to it for one year. Because of my traveling plans that did not seem a good idea. Striking is the new way for this state-owned enterprise to approach their customers. They already had different other plans, but would never bother their customers directly with it.