marketing - Does wenbuding need marketing?
Wenbuding, said the shop assistent convinced, when I was years ago fighting the musquito terror that comes along with the finest days of the Shanghai Spring. I had never heard of the green bottle, but all the Shanghainese knew it. Since then, wenbuding belongs to my standard equipment. One bottle helps for monts, for only 7 renminbi per bottle, less than one US dollar.
The newest bottle I purchased showed worrying signs. The price had not gone up, but marketing people are tampering around with my favorite anti-musquite tool. They had added a smaller bottle with a sophisticated way of spraying the green liquid. Very soon we will be buying less wenbuding for the same money.
On top of that my wenbuding had an English brand name: Frag & Frag. Who wants now Frag & Frag? I want my wenbuding. I'm sure if I ask any of the shop assistants for Frag & Frag they will send me to the tie deparment. They always send me there when they do not get my question. Marketeers are about to destroy an famous brand name; fortunately it still works. I do hope the marketeers are not going to tamper with the wenbuding itself.

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