marketing - How to frag a musquito?


I should have googled 'frag' of course, before I made fun about the latest effort to re-brand wenbuding. Fragging is actually pretty cool in online gaming, I found out now. In Italy it has everything to do with leather. How much cooler can it get?
There is even a Church of Frag. Calling you Frag might get the religious authorities in China pretty nervous. I do hope they did not pay there marketing consultant on this name too much before they entered the Frag zone.