Atre - Cultural differences push mobile solution

The future of the mobile internet and the cultural differences between the US and China also came up during the second day at ATRE. "In the US everybody has a computer both at work and at home," said Frank Zheng, director of Mobile Communication Research. "Between home and their work they drive their car and cannot use their mobile phone. In China most people still have no computer at their work and they use more often the subway, like in Japan, so they have time to use SMS a lot.
Entertainment will be the main focus, said Raymond Yang, CEO of Linktone. "Fifty percent of the mobile communication is done by people under 29 year's old, that is China's SMS generation, although they might use more than SMS only. Entertainment is going to be the major drive."
Cheap entertainment will especially catch on outside the larger cities, the panelists think. "Just drive four hours from any city and you will see the real China that is going to use those services."