Wednesday, June 16, 2004

media - That's titles under threat again


In the first week of April I cheered, because That's seemed to be official from then. But Interfax reports that new trouble has emerged. (Thanks Danwei for the tip.)
The Chinese publisher is copying the content in a competing publication, eroding the value of the brand name. You can do it not only with washing powder and cars, also with content.

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