media - Australian company buys share Shanghai Daily

An Australian company has very recently bought a 40 percent stake in the Shanghai Daily, sources close to the paper told me, a rumor that still has to be confirmed officially.
It would be a first time as far as I know where a foreign company actually bought themselves into an existing state-owned paper. Just wonder why they bother, since they cannot make a difference at this stage for this loss-making enterprise. Have to poke my nose a bit deeper in this deal.