media - Shanghai Daily revisited

What can the Australian minority share holder of the Shanghai Daily actually do, I wondered this weekend.
Quite a responded one of my readers in a private email. Because I used to rely on their online edition, I had actually not seen quite substantial changes in their paper edition. So, as I was on my way to get my computer not repaired I picked up today's issue. As an internet addicts, it has been quite some time ago that I actually bought a paper.
And changes were there: section were expanded, a page with classifieds, an improved feature section and actually an opinion page with - among others - a contribution on press freedom. It was of course on American press freedom: you cannot expect too much.
Is it going to help? I hope so, but have my doubts as traditional media are losing their clout as the internet eats up their revenue from classifieds, is faster en more outspoken in its opinions. Established dailies have a hard time to keep momentum, it might be too late to get a new one going. A drastic revamp of their online operation should be next on the agenda of the Australian investor.