media - Digital TV faces tough start - FT

Executives of China's Central TV (CCTV) indicated that the launch of digital TV, expected next week, might not be very successful and perhaps not take off at all, the Financial Times writes. Income from digital pay-TV should diminish the reliance on commercials, an official of the Shanghai Media Group, CCTV's largest competitor, said.
But for the time being very few customers seem to be perpared to pay for watching TV, now they have cheap illegal DVD's, free TV or the internet as alternatives at hand.