media - LiC moves into city blogs


Blogger portal Living in China has been moving quietly into city blogs for both Hong Kong and Shanghai. Living in China is part of a larger initiative that wants to become the blogging portal of nothing less than the planet. Expansion beyond that is certainly also on the agenda.
While the lay-out looks beautiful, the concept is purely based on technology and in that way very different from a competing initiative like metroblogging, where only a selection of bloggers that fit within the format is allowed to publish, and where there is actually a focus, unlike the open approach of LiC.
While the number of bloggers is increasing fast, the main problem with both Asian city blogs is still the lack of content, so being too selective or picking a focus might only increase that problem at this stage.