media - Shanghai, flavour of the year

The Globe and Mail, signalled by the China Digital News, was the first to get their full section on China and Shanghai in print and online, but it is part of a major trend that will make waves in the coming months. Last Friday I attended a farewell party of twelve journalists of The Guardian, who had been roaming through Shanghai. They were very eager to get their section on this booming part of the world out, since they also noted they were not alone. Although the Toronto Star does not believe Shanghai has it, the paper writes in a rather superficial story.
But also for TV-stations Shanghai is a must and trendy department stores are preparing their Shanghai month, along with a lot of publicity.
The only thing that is sure about such a trend is that it will be over in de few months time, so better make the best out of it as we are riding the wave.