internet - How to discuss with 100 million online Chinese?

ESWN sounds close to desperate when he quotes Rebecca MacKinnon who calls for "human efforts" of "ordinary Chinese and ordinary Americans" to bridge their differences. Rebecca: "An online translated forum through which ordinary Chinese and ordinary Americans can talk to one another - or read and respond to each others' blogs and chatroom posts. Most Americans have no idea what ordinary Chinese people think of them and why."
ESWN has done a great job in making many documents and also pictures from China available for an English-speaking audience. But how to translate what a nation of 1.3 billion vastly different people, 100 million online and reading over 2,000 newspapers for an English-speaking audience.
His thoughts after visiting a bookstore in Hong Kong: "I am therefore facing a tidal wave: there is a vast amount of information and exchange being produced in the Chinese-language press, all within a compressed time-frame. Given these conditions, I will have to say that the English-language world is largely irrelevant to this particular debate: if you can't read Chinese, you know too little and too late. And I don't know how it can be changed. In this light, you can re-read Rebecca MacKinnon's proposal about an online translated forum. I don't see it as being either feasible or meaningful, in this particular case."
My thoughts from an European perspective: do not even try it. Just as most of the Americans, most of the 100 million Chinese will even not be interested. It is tough but you will always deal with an elite. And even that elite has to decide what is important and what is not. In de past we, journalists, decided for people what was important. Now, that might be changing, it does not make the shifting process easier.
But shifting is necessary, and so I propose we discuss just that here: what are we interested in? By now we can see on a webcam butterflies taking off in Tibet, but doe we want to see that? I decided to focus on the emerging civil society in China, and scratch the surface for an English-speaking audience. That is quite enough, I think. We can only survive when we know our limitations.