Friday, March 25, 2005

CELAP - SAIC dealing with globalization

"We cannot rely fully on foreign partners, and we cannot repel them," says Hu Maoyuan, CEO of SAIC addressing the way his company wants to globalize it operation. His company has joint ventures with both GM and Volkswagen. "We lack both the time and resources to develop our own brands in China," he added. Foreign partners would be concerned if he would set up his own operation, that might trigger off fears among the foreign partners. Hu: "We tried to ease those fears among our foreign partners."
Taking an investment of 10 percent in Korean automotive producer Ssangyong is the way SAIC wants to develop its own track in the international competition. In that way SAIC can use foreign expertise, without IPR infringements, another principle of the Shanghai-based company. Hu: "Again, we want to develop a win-win situation."

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