media – Ministry of Health proposes ban medical ads

Gao Qiang, the executive vice-minister of health has announced medical ads in China will be banned, the People’s Daily reports from the meeting of the CPPCC in Beijing. The measure will cost the industry 12.7 billion Renminbi (1.5 billion US dollar) in revenue.
The proposal still has to be approved by the State Council. While the industry is troubled by ads with false claims, the blanket ban will certainly cause much unrest in the industry. Just image you just started a company publishing medical information, paid through ads by the industry. I know some people who will be very, very worried.