economy - Black March for MNC turning into black April
A famous P&G productThe China Economic net just wrote down some thoughts on why so many famous foreign brands got into big trouble on the Chinese retail markets in March. Heinz, KFC, Carrefour and P&G got all their bit of heat.
The trouble of P&G with their skin product SKII was new for me, but it did not take much effort to find extensive coverage in the Chinese media. Basically, adds of P&C contained claims for their skin products that were false, a consumer said, and P&G agreed to pay US$ 24,000 in fines for their claims, writes the China Daily.
Now this is intelligent promotion, I would say. Next thing when I run into one of their SKII products, I will check their claims and see whether it can reduce enough of mine wrinkles. And millions of other consumers will also try to produce a claim against the company.
Less intelligent was their website for SKII, I discovered while looking for a nice illustration. While looking for their China-site, I found this one. Some PR-company is going to loose their job over this.

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