internet - Edelman and the ABC of blogging

PR-firm Edelman and Intelliseek have published a guide on blogging. "In a very short time, the blogging phenomenon has drastically altered the landscape and challenged traditional tenets about the control of messaging by corporations, the media, the government, marketeers and company stakeholders," it says in its introduction.
While focusing on communication specialists and the situation in the US, it is also useful material for those who regularly ask me what the hype is about. Because of the number of people talking Chinese (vs those talking English) and fast growing connectivity in China, I do expect in a few years time similar changes in this country.
Anyway, downloading was a bit of a challenge, so I will not bother you with a direct link. Those who are interested can send me an e-mail, then I can forward you a copy.