media - Is China's exploding market sustainable?

Media watchers see how the Chinese domestic market for daily papers overtook that of Japan in an exploding Asian market, according to the 58th World Newspaper Congress. I have my doubts.
Any figure coming from China should not be taken for granted. China lacks any official or trustworthy system for auditing the circulation of its papers. While both revenue from ads and the number of new titles are exploding, there are serious doubts about the long-term sustainability of that current expansion. Established titles like the Xinmin evening News in Shanghai are losing ground and some market share of new titles is so tiny, it cannot be measured. Since last year for example China has four dailies claiming to be the Wall Street Journal of China, but none of the few dozen financial publications has been able to establish itself as an authorative publication.

Update: Bingfeng Teahouse adds some facts to my doubts on the circulation figures in China.

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