media - SCMP gets lost in the new media revolution

"They call it a podcast," commented Andrea Leung (t-salon) just now in a chat. Traditional media are not very fast in learning that the media world is changing dramatically, but the Hong Kong based South China Morning Post is ignoring the new media revolution say friend and foe of the paper.
They still think that paid-access is a way to run a media website, have no RSS-feeds and they seems to be the only Hong Kong medium that did not feature weblogs yet.
So, it was strange to find suddenly a 'podcast' announced at their home page. It seemed an initiative of their technology desk, but since it is also lacking an RSS-feed, it might be hard to get a podcasting audience. "A blogger can do it better," says Andrea about their podcast. You can decide yourself.

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