Wednesday, August 31, 2005

internet - Commercial interests dominate usage figures

Getting decent figures on anything in China is almost impossible, so I was happy to see that CNNIC turned commercial when they released figures on the usage of search engines. According to Bill Bishop at Billsdue I have been cheering too soon.
The data is very skewed and completely ignores Yahoo's overall search market share in China, which includes 3721 and its IE plug-in.
The argument is important enough to follow more closely. There seems to be an obvious difference between usages and revenue. IResearch, the other internet usage research company, would avoid the relation between usages and revenue also: still too easy to forget the lessons of the first internet bubble when only eyeballs counted.

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