fair - The reversed China syndrome

Finetuning my key note speech next week at the China Sourcing Fair at Duesseldorf. (That will take place around 2 o'clock on Monday, although the seminar program has not yet been adjusted). Decided to change the title into "The reversed China Syndrome".
Most of my works has concentrated on foreign companies and foreign managers entering the China market, for example in my book, the so-called China syndrome. Chinese companies face the reversed challenge now they enter the global markets in a more serious way, no less severe than the problems their foreign counterparts had.
During the afternoon and in the evening, there will be some more meetings with media and other participants, so decided to hang on till next morning.