media - Ad spending up sensationally

Total ads spending in China reached 143.4 billion Renminbi (US$17.7 billion) in the first six months of this year, 20 percent more than the same period last year, according to Nielsen Media Research, writes Variety. TV keeps on taking most revenue, 80 percent, equal to last year.
Pharmaceutical and cosmetics took the largest share, with men's cosmetics growing a sensational 60 percent. Men's fashion and accessoires went up 80 percent.

Slots will be some of the most expensive in Chinese TV history, with five-second ads going for a reported $316,000 and 30-second ads for just over $1 million. China Central Television channels 1, 3 and 4 will carry the live feed.

There was no information available on the online ad market.

Update: So much for figures in China again. The Shanghai Daily had today its own figures about the ad market and how the pie is divided. "Traditional media are losing market share," the story says and seems to have no relations with the figures from Nielsen and actually does not say on what time period their figures relate to. Very unreliable.

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