internet - Chinese blogs: hardly an ad market

Chinese blog users have rather little money to spend, a new report discloses, according to China Tech News.
Half of the Chinese blog users are students who have hardly or no money to spend and 70 percent of the blog users have less than 2,000 Rmb (USD 250) per month to spend. Rather surprising if you look at the fairly low income among Chinese internet users in general. A short snippet from a report I made last week:

Income of the internet users is, partly because of their age, relatively low. More than 25 percent has less than 500 Renminbi (USD 60) per month to spend, making them as spenders at best a promise for the future. Using the average GDP per capita (USD 1,293 – 2004) or even PPP per capita (5,811 – 2004) in China to assess spending power might be deceptive. The number of online high-earners is rather low.