Friday, November 18, 2005

media - Chinese tend to trust domestic media more

As a media professional I tend to mistrust all media - I know how they work. So, it is good to note the conclusion by Guo Liang that most Chinese (whether internet user or not) tend to believe domestic media. That is noteworthy for all those observers (including me) who have serious doubts about the quality of media. Guo writes:
Generally, people trust domestic news more than foreign news, and they trust television, newspapers, and the radio more than online news. Among the respondents, 88.6% trust domestic television, 79% trust domestic newspapers, 74.9% trust domestic radio , 58.9% trust foreign television, 45% trust foreign radio, 43.9% trust domestic online news, and 29. 6% trust foreign online news.
With respect to online news, Internet users tend to trust domestic Web sites more than overseas Web sites, and they trust the news provided by the traditional media more than the news provided by e-mail.
To me it seems rather unlikely that audiences in Europe or the US would trust their media as much as the Chinese tend to do according to this research.

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