media - Is being censored not profitable anymore?

Shanghaiist suggest that the British publisher of Zhou Wei Hui would be happy her newest book Marrying Buddha is not banned in China anymore. I have my doubts about that, since getting censored has always been a major sales argument abroad.
Her first hit, Shanghai Baby, has never been great literature but made it because of the combination of sex and censorship.
Making a profit on the book market in China would be rather difficult, as really successful books are pirated and success is mainly counted in the number of pirated editions of a book.
Of top of that, Wei Hui admits to have omitted interesting details to get re-admitted to China again.

“I was so happy that (the government) had allowed me to return that I deleted some parts of the book myself,” she was quoted as saying. “I took out some sexual parts and some things about Chinese male authors who get monthly allowances from the government.”

Getting on the government payroll is actually the only secure way of making a profit on the Chinese book market.