censored for your service

media - BBC makes also goverment-friendly site

Asiapundit noted this new service by the BBC that seems to be trying to please the Chinese censors. After MSN, Yahoo and Google have been selling out, is the Beeb the next?
The news site of the BBC has been one of very few mainstream media that has been blocked all way through, while the rest of the online censorship became rather symbolic. I'm not sure whether such a move by the BBC would actually change their position as the main blocked mainstream media. Then the censor would have to pick somebody else as a symbol of censorship.
Too many media company are sitting in their US or European headquarters, trying to figure how to please the censor and meanwhile making not only a fool of themselves but give in on what their core asset is in China: being an uncensored service.