economy - Is China Mobile an international brand?

I was a bit amazed by the third position China Mobile (sorry: number four) has on this top-10 list of most valuable brand names in the world. I have no doubts about their financial value, but according to my observations China Mobile is simply not a brand name like the others on that list.
Nobody outside China can use their services and as far as I know they do not have an ambition to expand outside China. They also do not offer products that would need a brand name like, say, Microsoft or Malboro.
Lenovo would fit into this list, but to use China Mobile as an example that Chinese brands are moving up in the world seems a serious misunderstanding.