media - The decline of the traditional media

Traditional media are losing their audiences, as research shows in many countries. In China believable figures are lacking and getting decent information on how fast the official media are losing their grip on audiences is scarse. In the Lenovo book an interesting tidbit:

"In the early Spring of 1989, ad prices of CCTV were still cheap and the content of the ads was uninspiring, but the audience was roughly three times what it is today."

The decline is going fast than I expected.