Pepsi picked Dodolook

internet - The launching platform for new celebrities

Sam Flemming points at an interesting development, where the internet is becoming a way for a new kind of stars to shine.

The premise of sites like Toodou and Wangyou is that there is a desire for at least some individuals to use the net as their launching pad to fame. Even more interesting is that we are seeing that such sites are in a position to become the next "star makers." These sites recognize that they are actually new media channels and that their job is not to create stars, but to nurture a community which can create stars. Yes, Super Girl (the Chinese version of American Idol) and the zillion other reality TV shows will likely always take a primary seat for creating super stars, but not all stars have to be "super" to make an impact in particular communities as Tian Xian MM proves.