Beckham, heading the soccer VIP's

CWI - The mixed success of the VIP-paycheck

Earlier this year the Wage Indicator introduced a playful element to its sites by introducing first the VIP-paycheck and later the VIP soccer check, allowing people to see what celebrities earn.
Mixed assesments different countries gave on efforts by the Wage Indicator for increasing the traffic to the surveys on their sites. While figures in the Netherlands and other sites showed a huge increase in traffic, that was mainly triggered off by their cooperation with MSN, who had put the link on their main pages.
India, who does not yet have a good media partner, failed to see such an increase.
Other countries, notably Brazil and Argentina actually reported negative reactions, that caused Brazil even to take the feature off the site.
Belgium tried to localize the feature and capitalized on an ongoing political debate in the country on the income of CEO's. The US and China did not use the feature yet, but would see huge advantages.