media - Kunming paper price war turns world upside down

Daily papers in China have always been surprisingly cheap, but a price war between papers in Kunming has turned their business model definately upside down. ESWN describes how local papers forced each other to charge subscribers 20 Rmb per year, bringing the daily price down to 0.06 Rmb.
Ads have always been the more attractive way for papers to make money, but now in Kunming the price of old paper is even higher than that of the new paper.

Thus, each subscriber will receive about 100 RMB per year just by selling back the old issues. So it is profitable to subscribe to newspapers in Kunming today, to the point where one should get as many subscriptions as possible without having to read them.

At least circulation in Kunming will be booming, that is for sure.