new door for Rupert Murdoch

internet - Welcome to the snake pit, Rupert

Danwei welcomes media tycoon Rupert Murdoch into the Chinese "snake pit" of the new media. Murdoch has been flirting with the new media for some time and sees in it a way to enter China, after so many other media ventures in the Middle Kingdom failed.
While interesting, the media reports lack any substantial information on how this strategy might work. Well, you have to be careful when entering a snake pit, that is true.