No. 2

internet - Online stars dominate the top-10

Sam Flemming analyses the upsurge of online stars who are replacing very fast their offline competitors, like Mao Zedong (No.9) and Zhang Yimou (no.10).
Sam:

Consumers are taking control of their own entertainment. No more spoon fed, boring shows from traditional media. These are stars chosen by the people for the people. Certainly, net stars are not unique to China (think Star Wars Kid and the star making power of Youtube in the West, i.e. see here). However, I think net stars are much more mainstream in China than the West. Ask the average white collar worker in the US if they know the Star Wars Kid, they probably won't. Ask a Chinese white collar worker if they know Back Dorm Boys or Fu Rong Jie Jie, they most likely will.