Jan van den Bergh

media - Why TV gets so much ad money?

Online media man Jan van den Bergh of the Belgium interactive media firm i-merge lives since half a year in Shanghai, evangelizing the online message. His wife has arrived recently arrived and so felt obliged to purchase a TV, a medium he had not yet missed himself. That brings up some basic accounting at this (Dutch) weblog. According to his estimates about 80 percent of the media budgets still go to the TV, while the Chinese spend only have their spare time before the TV. I think Jan is here too optimistic, but I agree with his overall conclusion: even spending 40 percent of the media budgets on TV is way too much considering the declining influence of the TV.