economy - And what has happened to Haier?

Thanks to the search engines I use, I stumbled by accident into this article on China's management style ; it just raised on question: what has happened to Haier?
For the newcomers in China it might make sense to explain who and what Haier actually is. Once upon a time there was a very inspiring CEO of an almost bankrupt company called Haier in Northeasther Qingdao. His name was Zhang Ruimin and he was able to turn this white-good manufacturer into a very profitable operation.
Haier became the first Chinese brand to open a factory in the US, in South Carolina.
The outspoken Zhang Ruimin was the darling of the journalists, foreign and Chinese, and Zhang appeared on almost every cover of US magazines. Haier even made it into a case study for Harvard Business School, creating the idea here was something emerging that might look like a Chinese style management, an indication of how Chinese managers would try to follow the example of Japan in going global.
Since then going global has become a key element of China's international policy, be it with not too encouraging results at this stage. So, the question is justified: what has happened to the first example of China's global aspirations? For years it has been quiet and Zhang Ruimin has disappeared. Am I missing here something?