More than eighty percent of China's internet users get most of their information from the web,we learn from Adage(h/t for Jan van den Bergh ), based in a research of CNNIC, the governmental counter of online beans. Not surprisingly, the advertisers follow their customers fast.
So far, auto manufacturers, PC makers and consumer-goods marketers are the most committed to online advertising in China, based on the latest results from the Nielsen/NetRatings online-ad tracking service, AdRelevance.
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