internet - Do we trust Edelman to do a good job?

Danwei has an interesting conversation on the trust-issue in Beijing, Shanghai and Guangzhou. In both an interview for Danwei-TV and a short report PR-firm Edelman, they try to define trust between different stakeholders: government, media, NGO's and businesses. The survey is build on interviews with 140 key opinion leaders.
Jeremy - who has Edelman also as a client - sheds some clarity on what I found a rather confusing set-up. The question for me is not whether I trust 'the' government, 'the' businesses or 'the' NGO's: that might differ quite a lot depending on what government departments, companies or NGO's we are talking about.
The survey is a 'big media' approach where complicated issues are being brought back to easy to digest components. Do we trust the webloggers?
Some of that confusion - but not really enough - come up in the interview Jeremy's Danwei has with Alan Van der Molen, Edelman's president for the Asia Pacific (see also below). I found it for example very telling when he explains the high trust the governments get by pointing at the fact that all the media are owned by the government (and so themselves government) and at least a big portion of the NGO's they interviewed.
I'm not sure this is really a useful exercise.

The interview with Alan van der Molen.