Monday, November 13, 2006

internet - Mobile content moving fast

Just returned from a very pleasant and useful Mobile Monday here in Shanghai. Have been shaking hands with a few fellow webloggers and some of my readers I had never met before, like Chen Luyi of Jiaotong University, who recognized me from the picture on this blog, as did a few others.
The subject of the evening, user generated content of UGS, was a good choice. It is big in China and it is going to be even bigger when 3G is taking off very soon. No comprehensive story here but a few highlights of the evening.
I liked the application Mu Rong of Peptalk showed us. You do not have to be much of a profet to see how especially the youngsters are going to take the online conversation mobile, using this nice platform. Very soon you have to buy your girlfriend virtual presents here.
Sam Flemming had the most analytical approach. A few of his remarks and the discussion it sparked off:
- According to Alexa QQ is already much bigger than MySpace. Although we all have our misgivings about Alexa's way of counting, it is still a measurement.
- Baidu is winning from Google not because of its search function, but because of its community-like bonding with its users, for example in BBS's. Community building is big in China, as also Marc van de Chijs of (amongst others) Tudou.com noted, who made a surprise appearance at the panel.
- When you compare online conversation in China and the US, in China there are ten times more messages on mobiles compared to the US. Mobile is a hot issue.
- User generated content is becoming mainstream, pushing away the established media. New stars are born on the internet, not like in the past on Chinese TV.
- Blue collar workers use more often mobiles than the internet; they tend to focus on pictures rather than text and, boy, you can see a lot of bad working places.

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