internet - P&G underestimates its SK II problem

I did not have time enough to explain why P&G is an illustrative example of not taking the China market serious, but fortunately Shaun Rein does an excellent job:

With the lack of concern coming from Ohio, will P&G be able to implement the proper PR and strategies to regain the trust of Chinese consumers? Particularly worrisome, will consumer angst and ire spill over into P&G’s other blockbuster product lines like Olay and Head & Shoulders that thus far have been relatively insulated from the furor?
On an online survey run by Sina (SINA) in which approximately 20,000 people voted, over 80% of respondents feel P&G is lying in its public apology for the SKII debacle. Most importantly, nearly 96% of them say they will not buy any SKII products anymore.

He still keeps the future of SK-II in China as an open end. I'm not that optimistic.