internet - A staggering conversation about cars

Sam Flemming explains how his company tracks conversations on the internet and focuses a first installment on his weblog on the automotive industry. Especially the numbers on the conversation on BBS's is staggering because of the size of that debate.

CIC Collected Automobile BBS Posts for September

• Number of messages collected: 3,826,853
  
• Number of unique posters: 93,720
  
• Average number of posts per day: 127,561
  

What does this mean? We have 3,826,853 comments written by 93,720 consumers for the month of September. These are the consumers who are already own cars or are thinking about buying cars and/or are actively discussing cars right now.

And this is only cars. Sam will continue explaining more in later entries.