media - How China Mobile creates a world-class company

"This Dexter Roberts is too long in China," said one of my colleagues, while laughing about an article Roberts wrote for Business Week about China Mobile. "He is trying to imitate the tricks of the Chinese media."
Ahead of a major conference in Beijing he get the opportunity to interview the CEO of China Mobile Wang Jianzhou, in itself a remarkable achievement, since Wang is not so eager to get publicity. What does he say?

"Our target is to become a world-class company," Wang said in an exclusive interview with BusinessWeek editors on the eve of the magazine's CEO Forum executive conference in Beijing, which debuts Nov. 1.

That is fine, CEO's are supposed to tell this kind of bullshit, so I ran through the article to see how China Mobile is just going to do that. No word. No word even about the failed effort, the first time they tried to do a major global acquisition, earlier this year to acquire Luxembourg-based
Millicom international for USD 4 billion.
Not to mention that would be a standard operation for most Chinese media, but it should not happen to Business Week.