media - Ads up 18%, newspapers keep on losing
I had set this press release of CTR Market Research (h/t China Trends) apart to have a closer look beyond the cheerful announcement ads in China went up 18 percent in 2006 to the equivalent of US$ 36.9 billion. CTR is the competitor of Nielsen Media Research and partly owned by Chinese central TV station CCTV.
Online ads are not even mentioned in the whole press release. We know they are only between three and four billion US dollar, so almost neglectable to the dominant market of TV-commercials: a marketshare of 76 percent and 18 percent growth in 2006. Online media have become important as a medium, but do not match that position in ad sales.
Both the print sections, magazines (up 10 percent) and newspapers (up 4 percent) did not match the economic growth of last year, so a declining in market share.