The lagging online ad market
Jan van de Bergh of Boonbloggle (was I-Merge) complaints again but rightfully about the lagging market for online advertisements. According to the latest figures the online ad market in the UK, with an annual expenditure of US$110 per year, is worldwide leader, while the US market is good for about US$70 per internet user. In China advertisement companies spend about US$4 per internet user.
From the positive side: this figure can only go up.
Labels: advertising, China, internet, media
posted by Fons Tuinstra at
3:40 PM
3 Comments:
Fons - which economic law exactly states that numbers can only go up?
When the number is close to zero, the changes of it going up are at least bigger.
Some numbers in some industry sectors in some sectors cannot but go up. The advertising spendings in digital interactive media in China is a good exemple not of a law, but of a prediction with a high degree of likelyness to happen.
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