Tuesday, November 20, 2007

Low trust in media reports

Thomas Crampton discusses and Edelman report on who the Chinese trust most as an information source. Thomas focuses on the results for the media and, while foreign mass media are trusted more than domestic ones, neither of them get a majority.
Also internet media with 48 percent the winner are mistrusted by the majority of the Chinese, according to this research.
Interesting is that the overall trust in all institution is falling: the government, the NGO's, businesses and the media. Even the government, who in the past was an absolute winner in getting the trust of the majority of the people in the survey is this year back to 42 percent. Now, the base of 140 respondents is pretty low, but they seem to have been caught at a pretty bad day.

1 Comments:

Blogger Thomas said...

Fons,

You highlight a problem I have with this report (and many similar reports): The tiny sample size.

With the lack of information out there, however, we have little choice but to check out those who are at least making an effort to collect data.

Tom

12:49 AM  

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