Some referrals make a difference

Shaun Rein, making a difference

Linking to websites and weblogs is a way to exchange traffic with other online participants that you value - or incidentally despise. In terms of numbers those referrals do not mean that much. Per link I would get seldom more than one hundred extra visitors. They are of course the more high-value visitors compared to those looking for sex through the search engines, but compared to the over five thousand daily visitors, their number is small.
One exception I have to make now. One of our speakers, Shaun Rein, mentioned this weblog in an article for Seeking Alpha.
In a few days time, I had hundreds of extra visitors, coming from that specific article. I would call that a link that makes a difference. Thanks, Shaun!