Thursday, August 14, 2008

China's creative imperative - starting to read

derivative work, center piece by NatImage via Wikipedia In my quest for interesting new angles and possible speakers for the China Speakers Bureau I have started to read a book I received yesterday from the publisher Wiley "China's Creative Imperative: How Creativity is Transforming Society and Business in China" by Kunal Sinha, working for Ogilvy, a company some of you might hear off.
In terms of topic, it is an excellent choice: the swap China is making from a low-end producing of cheap good to a service-focused, developed economy is really a topic that will keep us busy over the coming years.
Chinese creativity - or in the Western perspective - the lack thereof has always kept me busy, since the Chinese tend to be much more creative and more inclined to out -of-the box thinking compared to many (not all) of the Europeans I know.
Has anybody already read the book? Thoughts about it? Please let me know.

The China Speakers Bureau has already a range of speakers who can address the issue of innovation. Do have a look here if you are interested.


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1 Comments:

Anonymous Anonymous said...

It's so true. This idea--Chinese people are not creative--where did it come from?

Maybe architecture. In my south China city, the complex of housing for government workers is 12 identical apartment blocks, with 40 identical floors, and a slight embellishment at the top. But it's not really different from cookie-cutter development in America.

Or maybe just the old oriential despotism thing--unchanging societies where everyone is instructed what to think, art is endlessly reproduced without innovation, etc. etc.

Whatever the case, "the Chinese lack creativity" is a serious myth that's yet to be systematically challenged.

10:07 PM  

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