Against the trend: CCTV expects more ad revenue

CCTV
sHzaam! via FlickrAd revenue of traditional media are worldwide under pressure, but in China its central TV station CCTV expects to make eight billion Renminbi (800 million euro) in 2009, up from about six billion Renminbi (600 million euro) in 2008, reports Pacific Epoch.
Not only is this prediction challenging the worldwide trends, in the post-Olympic year you would expect at least a stabilization of the ad revenue at traditional media. Online media would mainly grow because their basis is still rather low.

CCTV advertising director Xia Hongbo said at a press conference that the price of advertising on CCTV1 will increase 5% to 10%, while other channels will see maximum increases of 20% to 30%. Bidding will take place on November 18, said the report.

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At the China Speakers Bureau we have a wide range of leading speakers on both the Chinese media and its advertisement industry. And of course they can help you to explore also the overlap between the two.

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