Scottish whisky for China
The BBC has started a nice way to illustrate the globalizing economy. It is called "The Box" and a red container box will be followed a year-long over the world, delivering its cargo in different parts of the world. Very much appropriate, it starts with a load of Scottish whisky heading for booming China.Scottish whisky is not doing that well, but China might be offering a way out. I have added them to my RSS radar screen and will be following the journey.
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posted by Fons Tuinstra at
1:26 AM
2 Comments:
Where do you get the idea that "Scottish whisky is not doing that well"? The article you link to suggests the opposite.
It says that the traditional markets are not doing that well and markets like China offer a nice way out.
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