China Herald: China's media want to go global

Image via WikipediThe news about the propaganda czars in Beijing spending more than four billions euro to give their media a global reach as been reported all over the place, including here in Shanghaiist. China has a rather diverse media landscape, but the efforts seem to concentrate on the media belonging to the central government: its official news agency Xinhua, the China Central TV (CCTV) and the People's Daily, the daily paper of the Communist Party.
Have I been waiting for those media to enter my European media landscape? If I wanted to, I would have watched them already through the internet, but I'm not missing media whose assignment it is to bore me to death. Dutch TV, if I watch it, is bad enough. Of course, it is a good idea when they would deliver "influential and reliable" information, as one of the sources puts it, but just those media are in the wrong position to do so.
When the Nanfang Daily or other more independent media - as far as you can become independent in China - would expand their their network, that would be a good idea, to get some more information from abroad into China. But sending corrupted messages from Beijing to a sceptical audience abroad would need a bit more than a beefed up edition of the China Daily.

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